Mar 13, 2025 | Localization and content, Tips and Hacks
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
May 2, 2024 | E-commerce, Localization and content, Tips and Hacks
As country borders become less relevant in eCommerce, understanding influencer marketing can greatly boost interactions with your global audience. Influencer marketing has carved out a significant niche in online marketing, profoundly transforming how brands interact...
Nov 3, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Amazon Belgium has been up and running for a full year now, and already boasts more than 1,000 small and medium-sized businesses selling on the platform. In its first year of operations, it earned a net of US$52.9mn in global sales, with a global rank of 2727. With a...
Sep 29, 2023 | Amazon translations, E-commerce, Localization and content
The goal of most successful businesses is international expansion – and Amazon sellers should not be exempt. When venturing into international expansion, every Amazon seller is faced with a multitude of considerations and challenges, large and small. The...
Sep 1, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Expanding to Amazon.FR, or Amazon France, is a fantastic idea – so let’s cover the best practices in English to French translations in this week’s blog. We’ll go through the robust Amazon.FR market, the mentality of the French consumers, and...
