Feb 15, 2024 | Customs from Around the World, Entrepreneurship and mindset, YLT team
What is cultural competence, and why does it matter to the Amazon Seller? According to Georgetown University, “cultural competence is the ability of an individual to understand and respect values, attitudes, beliefs, and mores that differ across cultures, and to...
Jan 26, 2024 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
We thought it might be interesting to check out the longest word in the world – and although you won’t be using a long word in your product listings, especially if they’re hard to pronounce for the average Amazon customer, keep in mind that a long...
Dec 15, 2023 | Amazon translations, Localization and content, Tips and Hacks, Translations, Uncategorized
Any Amazon Seller with stakes in the global marketplace understands the value of multilingual chatbots for eCommerce – especially considering how bots help with marketing, sales, customer experience, and so much more. Chatbots are the shiny new tool in an Amazon...
Dec 8, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Many people underestimate why technical writing is so important in eCommerce content writing. Many companies make the mistake of underplaying technical writing in their marketing efforts, thinking a writer needs to understand copywriting and engagement, and call it a...
Jul 14, 2023 | Customs from Around the World, Localization and content
In this episode of Ask Jana, we cover the nuances of external marketing across different cultures. External marketing plays a vital role in FBA success, and this complexity magnifies when expanding your brand globally. It is crucial to avoid developing marketing...
