1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn't it? The economy, political climate, environment - all of these things impact buyer psychology. When you thoroughly understand the factors influencing consumer...
Localizing content is one thing – but having a product that resonates with the customer, right out of the box (so to speak), puts you way ahead of the competition. Here’s why product localization matters.
Inventory management driving you nuts? You’re not alone. There’s a ton of ways to make money on Amazon in 2024 without selling physical products – yes, localization is a big part to play in increasing income on Amazon without actual inventory. Read on to learn more!
What is the longest word in the world? See how a long word might impact your SEO and your listing, especially when you need translation work. Though you probably won’t be using antidisestablishmentarianism in your listing any time soon!
Amazon Translate is a neural machine translation (NMT) service with massive capability – but will it work for your product listing? We go into detail on this popular AWS tool and see if it can take jobs away from a translator.
Santa Claus has a lot to thank Coca-Cola for! Thanks to the brand and its effective localization and marketing strategy, Jolly Old St. Nick is recognized globally. Let’s see how Amazon sellers can leverage on the success story for their own global brand!
It’s the 5th birthday of YLT Translations – what an amazing company milestone! We look back on the events that have brought us here, and explore where the future will lead us.
How to meet the expectations of your customer base in their native language, wherever in the world they may be? Multilingual chatbots are the next frontier in your Amazon selling experience.