What is localization? So many sellers assume that bringing their English content through machine translations will get the job done. They stick their titles, bullets, infographics, A+, and so on into ChatGPT, and call that "translation management," then they get...
Localization is the process of adapting a product or content so it feels native to a new target audience. It goes beyond translation, and considers the psychology and culture of its audience.
Start 2026 off on the right foot with the annual eCommerce trends report, brought to you by YLT Translations. We’ve got our finger on the pulse of the future of retail – check it out!
Generative engine optimization is changing the usual SEO strategies. Here’s how to ensure visibility through SEO for ChatGPT.
The Amazon Affiliate Program, aka the Amazon Associates Program, is a powerful lever for growth. Here’s how to use it to attract new markets.
Time to expand globally? A partnership with a local brand can boost your efforts. Check out these co-branding examples to inspire you!
What in the name of e-Commerce platform is going on? Customers are shopping on Taobao – in English – which poses a big threat to Amazon sellers!
There are several different types of goods to sell online. Here’s how necessity goods can help you manage your customers’ income elasticity of demand.