The YLT Translations Blog
Amazon PPC Guide: Why You Need to Localize Each Amazon Ad
So, you've localized your listings, and optimized them for new markets. Great. But why isn't your product listing appearing in search results? Well, probably because you haven't localized your Amazon advertising. Yes, we know, here's yet another thing you have to...
Amazon PPC Guide: Why You Need to Localize Each Amazon Ad
Time to localize your advertising on Amazon. Relying on machine translations – or worse, using the English keywords – is an ineffective way to handle Amazon PPC.
Reciprocal Tariff List: What Trump’s Global Tariffs Mean for You
US President Donald Trump announced reciprocal tariffs for more than 180 countries. How will this affect the importation costs for your Amazon business?
The Top Brands in the World and What We Can Learn From Them
You may not have the immense funding of the top brands in the world, but you can still learn from their success – and their failures. Don’t reinvent the wheel, just check out what made the top global brands do well, and adapt their success in your own selling practice.
Product Localization Strategy: Adapting to the Global Market
Localizing content is one thing – but having a product that resonates with the customer, right out of the box (so to speak), puts you way ahead of the competition. Here’s why product localization matters.
The 5 Major Factors Influencing Consumer Behavior
Let’s take a look at the 5 factors influencing consumer behavior and what drives purchase decisions. Use the info in our blog to shape your marketing efforts.
Types of Market Testing for Global eCommerce Success
Effective market testing can help you target your localization efforts better. Let’s uncover different testing methods to help you scale globally.
The Power of Corporate Social Responsibility in Marketing
Corporate social responsibility can make your brand a household name – all over the globe. Let’s explore how responsible marketing can endear you to your market.