The YLT Translations Blog
How and Why Voice Search Optimization is Important This 2025
1. Introduction: The Growing Importance of Voice Search Optimization Show of hands - who's used Siri, Alexa, or Google Assistant to answer a question this week? If you're one of the people that raised their hands, then you're part of the 20.5% of people worldwide that...
How and Why Voice Search Optimization is Important This 2025
Optimize your website and Amazon listing for voice search queries. Why? Voice search optimization is the future, and it’s coming at you pretty quickly.
Angling for Success on Shopify? Consider Shopify Translations.
Here are some facts to blow you away. Visual Capitalist posts that 60.4% of internet content is in English, making it the widest-used language online. It's followed by Russian, which comes in a far second with 8.5%. These statistics are disturbing. Why? Because only...
Studio Ghibli’s Princess Mononoke and Neil Gaiman: the Surprising Connection
We don't know which is more integral to today's culture - the ethereal anime of Studio Ghibli, which has had a profound effect on Western animation, or the prose of Neil Gaiman, author extraordinaire of lauded bestsellers like American Gods, Good Omens, and the...
We Now Offer Translation of Legal Documents and Corporate Paperwork
Big News! You spoke, we listened, and here we are fulfilling your expansion needs. YLT Translations is offering a new service on top of our usual localization. We're excited to offer Sworn Translations, which allows us to translate an Amazon Seller's legal...
Informal vs. Formal Tone of Voice: What Works Best on Amazon Germany?
German is such a unique and complex language. Did you know there are 12 different ways to say "the" across the different tenses? It makes German localization interesting, to say the least. You could say though that grammar and syntax are easy because they're...
How to Market to Gen Z in 2024? Expectations and Characteristics of Generation Z
How in the world can a retailer market to Gen Z? Until Gen Alpha (born between 2010 and 2025) comes into their maturity, retailers are looking at the second youngest generation - those born between 1997 and 2012. They're so different from millennials, Gen X, and baby...
Best Practices in German Listings
When crafting your listing optimization in any language, it helps to think of your customer's wants and needs first and foremost, and let that inform your keyword research and copywriting. Start with the customer experience, then move down to the technical aspects of...