The YLT Translations Blog
The 5 Major Factors Influencing Consumer Behavior
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
The 5 Major Factors Influencing Consumer Behavior
Let’s take a look at the 5 factors influencing consumer behavior and what drives purchase decisions. Use the info in our blog to shape your marketing efforts.
Jana’s Predictions for 2023: A Peek Into the Future of E-Commerce and Translations
What a year 2022 was! According to Entertainment and the New York Times, 2022 was a year of firsts. Take a look below at some of the highlights of the year - and read on to find out Jana's predictions for 2023. Apple is the first company to reach a value of $3...
The Significance of E-Commerce Support in Egypt and Saudi Arabia
Egypt's Voo has rebranded to SideUp. With the assistance of $1.2mn seed funding, the company is expanding to Saudi Arabia, where it will house its headquarters. Some notable investors include Launch Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund,...
TikTok Shop: Is it Targeting Amazon?
TikTok has started to advertise job openings for a global fulfilment center, warehousing, item return options, and delivery, all under the umbrella of TikTok Shop, the platform's new e-commerce center. Perhaps it could give Amazon a run for its money - it has over 1...
The Top 10 European Marketplaces
Comparehero says it best: "Local online stores are of course, localized and therefore they are usually more relevant as they cater to the direct demands from the local market – sans the expensive shipping cost." The same holds true for many European marketplaces....
European ECommerce Report: The State of European Marketplace ECommerce
The numbers are clear: the European marketplace sector is poised for massive growth. It amassed €200bn since 2020, with continuous growth projected for the years to come. This is no small feat; Europe is made of 50 distinct countries, with more than 200 languages...
Should Western E-Commerce Feel Threatened? Chinese E-Commerce Undergoes Global Expansion
The UN Conference on Trade and Development reported that e-commerce's share of global retail trade rose from 14% in 2019 to 17% in 2020. There's no denying it; COVID-19 had a massive impact on e-commerce growth. In fact, there's been a steady incline in retail...