The YLT Translations Blog
Amazon Rufus AI: Performance in 2025 and Implications for 2026
Amazon Rufus AI is Not Just a Chatbot. It seems all anyone can talk about these days is Amazon Rufus AI. Amazon's AI shopping assistant can answer a wide range of product questions, helping customers compare options and prices across various product detail pages,...
Amazon Rufus AI: Performance in 2025 and Implications for 2026
Amazon’s AI shopping assistant is all anyone can talk about these days. Does the AI Chatbot impact visibility and search? Let’s see how conversational shopping impacts product discovery and purchase behavior.
How Amazon Affiliate Marketing Can Supercharge Your Expansion
The Amazon Affiliate Program, aka the Amazon Associates Program, is a powerful lever for growth. Here’s how to use it to attract new markets.
Successful Co-Branding Examples: Partnerships to Help You Scale
Time to expand globally? A partnership with a local brand can boost your efforts. Check out these co-branding examples to inspire you!
Your Customers Are Shopping On Taobao!
What in the name of e-Commerce platform is going on? Customers are shopping on Taobao – in English – which poses a big threat to Amazon sellers!
Best Localization Examples (and Horrible Fails) from Global Brands
Let’s check out some localization examples from global brands to prove that you mustn’t stop at translation! Let’s look at the good, the bad, and the ugly!
What is the Brick and Click Business Model?
What’s a brick and click business model, and why does it matter to you? The hybrid approach offers both online and offline purchases. Here’s how to do it.
Luxury and Necessity Goods: How to Master Product Seasonality
There are several different types of goods to sell online. Here’s how necessity goods can help you manage your customers’ income elasticity of demand.