The YLT Translations Blog
Amazon PPC Guide: Why You Need to Localize Each Amazon Ad
So, you've localized your listings, and optimized them for new markets. Great. But why isn't your product listing appearing in search results? Well, probably because you haven't localized your Amazon advertising. Yes, we know, here's yet another thing you have to...
Amazon PPC Guide: Why You Need to Localize Each Amazon Ad
Time to localize your advertising on Amazon. Relying on machine translations – or worse, using the English keywords – is an ineffective way to handle Amazon PPC.
Your Customers Are Shopping On Taobao!
What in the name of e-Commerce platform is going on? Customers are shopping on Taobao – in English – which poses a big threat to Amazon sellers!
Best Localization Examples (and Horrible Fails) from Global Brands
Let’s check out some localization examples from global brands to prove that you mustn’t stop at translation! Let’s look at the good, the bad, and the ugly!
What is the Brick and Click Business Model?
What’s a brick and click business model, and why does it matter to you? The hybrid approach offers both online and offline purchases. Here’s how to do it.
Luxury and Necessity Goods: How to Master Product Seasonality
There are several different types of goods to sell online. Here’s how necessity goods can help you manage your customers’ income elasticity of demand.
The Top Translator Skills Every Good Translator Needs
When you need your listings optimized for different languages, look for these top translator skills in the team you’re working with to ensure the best output.
Effective Customer Acquisition Strategies When Scaling Globally
Effective customer acquisition strategies are a must-have in every stage of the selling journey. How to expand your customer base and woo a new customer.