Aug 29, 2024 | Amazon Seller Updates, Localization and content
What are Amazon posts? Launched in 2019, Amazon posts is Amazon’s answer to social selling. They’re cards or posts that look like social media posts. An Amazon post will appear on your brand’s feed, related product and category feeds, and on your...
May 2, 2024 | E-commerce, Localization and content, Tips and Hacks
As country borders become less relevant in eCommerce, understanding influencer marketing can greatly boost interactions with your global audience. Influencer marketing has carved out a significant niche in online marketing, profoundly transforming how brands interact...
Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
Nov 17, 2023 | Amazon Seller Updates, E-commerce, Tips and Hacks
The Black Friday and Cyber Monday (BFCM) weekend is coming up quick! Thanksgiving happens on November 23 – followed immediately by Black Friday on the 24th and Cyber Monday on the 27th. Is your Amazon business prepared to handle the influx? We’re pretty...
May 11, 2023 | Amazon Seller Updates, Amazon translations, E-commerce, Localization and content, Tips and Hacks, Translations
Are you prepared to take your Amazon business to new markets? Congratulations on making this wise decision! Relying solely on one marketplace leaves you vulnerable to market fluctuations and heightened competition. Conversely, expanding your reach exposes you to fresh...
