Mar 21, 2025 | Localization and content
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn’t it? The economy, political climate, environment – all of these things impact buyer psychology. When you thoroughly understand the factors influencing...
Jun 20, 2024 | Customs from Around the World, E-commerce, Localization and content
Many Amazon sellers thinking of expanding globally from the US usually choose the English-speaking markets and call it a day – but when you expand to the UK, Canada, or Australia, it’s important to consider cultural nuances, different communications...
Feb 15, 2024 | Customs from Around the World, Entrepreneurship and mindset, YLT team
What is cultural competence, and why does it matter to the Amazon Seller? According to Georgetown University, “cultural competence is the ability of an individual to understand and respect values, attitudes, beliefs, and mores that differ across cultures, and to...
Jan 19, 2024 | Amazon Seller Updates, E-commerce, Fun facts from Scandinavian culture
Let’s take a look back at 2023 and check out which were the top-selling items across different categories. When you’re trying to find products to sell on your Amazon store, it definitely helps to look back on the year gone by to see where consumer...
Nov 3, 2023 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
Amazon Belgium has been up and running for a full year now, and already boasts more than 1,000 small and medium-sized businesses selling on the platform. In its first year of operations, it earned a net of US$52.9mn in global sales, with a global rank of 2727. With a...
