Feb 16, 2025 | E-commerce, Tips and Hacks
According to Statista, there were 361.6 billion emails sent in 2024, and that number is projected to reach more than 400 billion in 2027. But why??? Email marketing is an incredibly useful marketing tool in business. According to Indeed, email messages can “save...
Dec 6, 2024 | E-commerce, Tips and Hacks
TikTok vs YouTube – which is better for your brand? Video marketing is here to stay; Hubspot reports that in 2024, 52% of people are more likely to share video content than any other type, and 62% of customers have watched videos to understand more about a brand...
Nov 7, 2024 | Localization and content, Tips and Hacks
Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Oct 10, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a big mistake that Amazon sellers make: placing insufficient importance on organic marketing, with over-reliance on paid marketing tactics, like PPC. This is a shame; organic marketing efforts, while they may take a little longer to penetrate the hearts...
