Mar 3, 2026 | E-commerce, Localization and content
What is localization? So many sellers assume that bringing their English content through machine translations will get the job done. They stick their titles, bullets, infographics, A+, and so on into ChatGPT, and call that “translation management,” then...
Mar 21, 2025 | Localization and content
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn’t it? The economy, political climate, environment – all of these things impact buyer psychology. When you thoroughly understand the factors influencing...
Oct 25, 2024 | E-commerce, Localization and content
The European e-Commerce retail sector is a rapidly growing market. According to Statista, European e-commerce revenue is expected to rise +54.58% by 2029, reaching a new peak at US$977.36 bn. As such, European eCommerce is ripe for the picking for Amazon sellers....
Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
Dec 8, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Many people underestimate why technical writing is so important in eCommerce content writing. Many companies make the mistake of underplaying technical writing in their marketing efforts, thinking a writer needs to understand copywriting and engagement, and call it a...
