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Best Localization Examples (and Horrible Fails) from Global Brands

Best Localization Examples (and Horrible Fails) from Global Brands

Jun 5, 2025 | Amazon translations

Presenting Examples of Localization Strategies so You Learn from the Best (and the Worst) You know the drill. Learn from the people who’ve gone ahead. Replicate their successes – and avoid their mistakes. This week, we’ll uncover the best and worst...
The 5 Major Factors Influencing Consumer Behavior 

The 5 Major Factors Influencing Consumer Behavior 

Mar 13, 2025 | Localization and content, Tips and Hacks

Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
The Top Email Marketing Best Practices for Amazon Sellers

The Top Email Marketing Best Practices for Amazon Sellers

Feb 16, 2025 | E-commerce, Tips and Hacks

According to Statista, there were 361.6 billion emails sent in 2024, and that number is projected to reach more than 400 billion in 2027. But why??? Email marketing is an incredibly useful marketing tool in business. According to Indeed, email messages can “save...
Crafting a Unique Brand Voice for Global Success

Crafting a Unique Brand Voice for Global Success

Nov 7, 2024 | Localization and content, Tips and Hacks

Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Influencer Marketing Strategies for Global Success

Influencer Marketing Strategies for Global Success

May 2, 2024 | E-commerce, Localization and content, Tips and Hacks

As country borders become less relevant in eCommerce, understanding influencer marketing can greatly boost interactions with your global audience. Influencer marketing has carved out a significant niche in online marketing, profoundly transforming how brands interact...
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2022 © YLT Translations - All Rights Reserved.