Mar 21, 2025 | Localization and content
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn’t it? The economy, political climate, environment – all of these things impact buyer psychology. When you thoroughly understand the factors influencing...
Mar 6, 2025 | Localization and content, Tips and Hacks
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Jan 4, 2025 | Amazon Seller Updates, E-commerce, Localization and content
It’s the start of a new year – so, here we go, here’s YLT Translations’ annual report on the top ecommerce trends to follow in 2025. We’ve assembled a comprehensive list of the trends that’ll shape the industry. The list covers...
Jan 26, 2024 | Amazon translations, Customs from Around the World, E-commerce, Localization and content, Translations
We thought it might be interesting to check out the longest word in the world – and although you won’t be using a long word in your product listings, especially if they’re hard to pronounce for the average Amazon customer, keep in mind that a long...
Dec 8, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Many people underestimate why technical writing is so important in eCommerce content writing. Many companies make the mistake of underplaying technical writing in their marketing efforts, thinking a writer needs to understand copywriting and engagement, and call it a...
