Jun 5, 2025 | Amazon translations
Presenting Examples of Localization Strategies so You Learn from the Best (and the Worst) You know the drill. Learn from the people who’ve gone ahead. Replicate their successes – and avoid their mistakes. This week, we’ll uncover the best and worst...
May 29, 2025 | Uncategorized
The Brick and Click Business Model Brings Customers the Best of Both Worlds It seems there’s always an ongoing battle between online shopping and brick-and-mortar, in-person shopping. The gods of eCommerce and retail produce study upon study of who’s...
Mar 6, 2025 | Localization and content, Tips and Hacks
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Nov 28, 2024 | E-commerce
If you already sell on Amazon, then you’re probably wondering if you should sell on Walmart, and if it’s an online marketplace worth exploring. In a nutshell, yes, it is, and this article will go deep into the intricacies of being a Walmart marketplace...
Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
