Feb 21, 2025 | E-commerce, Localization and content
I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
Nov 7, 2024 | Localization and content, Tips and Hacks
Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Jun 27, 2024 | Entrepreneurship and mindset, Tips and Hacks
The theory of McDonaldization, coined by sociologist George Ritzer in his 1995 book The McDonaldization of Society, talks about how the principles of fast-food restaurant management have come to penetrate the ethos of various sectors of society. In other words,...
May 30, 2024 | Amazon Seller Updates, E-commerce, Tips and Hacks
Loyal Guru presents some compelling statistics about the efficacy of an omnichannel marketing campaign: Customers shop on many different channels with several different devices, so retailers who don’t meet customers on these channels lose between 10%-30% of...
