Dec 12, 2024 | Amazon Seller Updates, E-commerce
Amazon Rufus is revolutionizing the customer shopping journey! This generative AI-powered shopping assistant provides answers, makes personalized recommendations, and guides customers in discovering the perfect products for their needs. In other words, Amazon Rufus is...
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Aug 8, 2024 | E-commerce, Entrepreneurship and mindset
With around 9 million sellers on Amazon, 2 million of which are active, selling through Amazon is (to put it lightly) a challenge. It’s not surprising that many people that started selling on Amazon have quit due to many good reasons. Frankly, navigating the...
Dec 22, 2023 | About YLT, Localization and content, YLT team
We have something big to share. It’s a big company milestone for us – YLT Translations turns 5 years old! Over 5 years, Jana Krekic has worked tirelessly to build the leading Amazon-centric translations agency, optimizing listings to perform profitably in...
