Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Nov 7, 2024 | Localization and content, Tips and Hacks
Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Nov 1, 2024 | E-commerce, Localization and content, Tips and Hacks
Why is mobile optimization important for Amazon sellers? The Pew Research Center discovered that 76% of American adults under 50 buy things online with their smartphones – 92% of respondents were 30-49 years old. Sure, people still use their desktops or laptops...
Oct 25, 2024 | E-commerce, Localization and content
The European e-Commerce retail sector is a rapidly growing market. According to Statista, European e-commerce revenue is expected to rise +54.58% by 2029, reaching a new peak at US$977.36 bn. As such, European eCommerce is ripe for the picking for Amazon sellers....
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
