Dec 6, 2024 | E-commerce, Tips and Hacks
TikTok vs YouTube – which is better for your brand? Video marketing is here to stay; Hubspot reports that in 2024, 52% of people are more likely to share video content than any other type, and 62% of customers have watched videos to understand more about a brand...
Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Oct 16, 2024 | E-commerce, Localization and content
What is word of mouth marketing? Investopedia defines word-of-mouth marketing (or WOMM) as “when a consumer’s interest in a company’s product or service is reflected in daily dialogues.” Word-of-mouth marketing examples include buzz, viral,...
Jun 13, 2024 | E-commerce, Localization and content, Tips and Hacks
What’s the deal with the chatter on Gen Xers vs the Millennial Generation? TikToker @bryaninheelee released a video that’s been stitched so many times by Gen X TikTokers. Bryan starts his video asking, “Who let Gen X off the hook? Why aren’t we...
May 23, 2024 | E-commerce, Tips and Hacks
Why should you sell on TikTok Shop? You’re probably already doing well with your Amazon products, and you’ve probably already branched out to Walmart, eBay, or even brick and mortar shops, so why should you learn how to sell on TikTok Shop? To begin with,...
