Aug 22, 2025 | E-commerce, Tips and Hacks
Does Generative Engine Optimization (or SEO for ChatGPT) matter? Search is changing. Google isn’t the only game in town anymore. ChatGPT’s new search functionality is changing how people find information and products, which is why SEO for ChatGPT needs to...
Apr 11, 2025 | E-commerce, Localization and content, Tips and Hacks
1. Forget Ads — Use Brand Advocacy to Build Markets In the Nielsen global Trust in Advertising Study of 2021, 40,000 people across 56 countries were surveyed – and 88% of them said that they trusted recommendations from people they know above any other type of...
Jan 23, 2025 | Amazon Seller Updates, E-commerce
1. Introduction: The Growing Importance of Voice Search Optimization Show of hands – who’s used Siri, Alexa, or Google Assistant to answer a question this week? If you’re one of the people that raised their hands, then you’re part of the 20.5%...
