Nov 7, 2024 | Localization and content, Tips and Hacks
Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
Jul 14, 2023 | Customs from Around the World, Localization and content
In this episode of Ask Jana, we cover the nuances of external marketing across different cultures. External marketing plays a vital role in FBA success, and this complexity magnifies when expanding your brand globally. It is crucial to avoid developing marketing...
