Nov 7, 2024 | Localization and content, Tips and Hacks
Introduction: why does a cohesive brand voice matter for Amazon sellers? Your brand voice speaks louder than any logo – especially when entering new markets. It communicates your brand’s distinct personality cohesively across all new markets, and fosters...
Aug 29, 2024 | Amazon Seller Updates, Localization and content
What are Amazon posts? Launched in 2019, Amazon posts is Amazon’s answer to social selling. They’re cards or posts that look like social media posts. An Amazon post will appear on your brand’s feed, related product and category feeds, and on your...
Dec 8, 2023 | E-commerce, Localization and content, Tips and Hacks, Translations
Many people underestimate why technical writing is so important in eCommerce content writing. Many companies make the mistake of underplaying technical writing in their marketing efforts, thinking a writer needs to understand copywriting and engagement, and call it a...