Mar 13, 2025 | Localization and content, Tips and Hacks
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
Mar 6, 2025 | Localization and content, Tips and Hacks
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
Jul 25, 2024 | Amazon Seller Updates, E-commerce
What’s up with Temu, and can you really shop like a billionaire? How will that affect your e-Commerce customers; will the e-Commerce platform steal your consumers away from Amazon? And most importantly – how in the world does Temu make money given the...
Jun 13, 2024 | E-commerce, Localization and content, Tips and Hacks
What’s the deal with the chatter on Gen Xers vs the Millennial Generation? TikToker @bryaninheelee released a video that’s been stitched so many times by Gen X TikTokers. Bryan starts his video asking, “Who let Gen X off the hook? Why aren’t we...
