Amazon PPC Guide: Why You Need to Localize Each Amazon Ad

Oct 24, 2025 | Tips and Hacks

So, you’ve localized your listings, and optimized them for new markets. Great. But why isn’t your product listing appearing in search results? Well, probably because you haven’t localized your Amazon advertising. Yes, we know, here’s yet...

The 5 Major Factors Influencing Consumer Behavior 

Mar 13, 2025 | Localization and content, Tips and Hacks

Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...

Types of Market Testing for Global eCommerce Success

Mar 6, 2025 | Localization and content, Tips and Hacks

Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...

Temu Vs Shein: Battle of Fast Fashion – Is Temu Better? Or Shein?

Aug 1, 2024 | E-commerce

Temu vs Shein: It’s the battle of the fast fashion brands! These online shopping platforms have taken the e-Commerce world by storm. Shoppers are seduced by trendy and affordable clothing items at wholesale-like prices, with a new discount offered every day, so...

What is Temu and How Does Temu Make Money?

Jul 25, 2024 | Amazon Seller Updates, E-commerce

What’s up with Temu, and can you really shop like a billionaire? How will that affect your e-Commerce customers; will the e-Commerce platform steal your consumers away from Amazon? And most importantly – how in the world does Temu make money given the...