Mar 13, 2025 | Localization and content, Tips and Hacks
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
Feb 27, 2025 | Amazon Seller Updates, E-commerce, Localization and content, Tips and Hacks
How Socially Responsible Marketing Practices Can Elevate Your Brand, Build Trust, and Drive Global Customer Loyalty 1. Introduction Let’s talk about the power of corporate social responsibility in marketing and eCommerce, and how crucial it is for businesses to...
Feb 16, 2025 | E-commerce, Tips and Hacks
According to Statista, there were 361.6 billion emails sent in 2024, and that number is projected to reach more than 400 billion in 2027. But why??? Email marketing is an incredibly useful marketing tool in business. According to Indeed, email messages can “save...
Jan 4, 2025 | Amazon Seller Updates, E-commerce, Localization and content
It’s the start of a new year – so, here we go, here’s YLT Translations’ annual report on the top ecommerce trends to follow in 2025. We’ve assembled a comprehensive list of the trends that’ll shape the industry. The list covers...
Dec 6, 2024 | E-commerce, Tips and Hacks
TikTok vs YouTube – which is better for your brand? Video marketing is here to stay; Hubspot reports that in 2024, 52% of people are more likely to share video content than any other type, and 62% of customers have watched videos to understand more about a brand...
