Apr 4, 2025 | Amazon Seller Updates
1. Trump Imposed Sweeping Tariffs Across 180+ Countries On April 2, 2025, the White House released a statement. US President Donald J. Trump has ordered responsive tariffs in order to “strengthen the international economic position of the United States and...
Mar 27, 2025 | E-commerce
What are the top brands in the world? Brand Finance produced a comprehensive annual report that ranks the world’s most valuable brands by calculating their brand value (i.e., the net economic benefit a brand owner would achieve by licensing the brand in the open...
Mar 21, 2025 | Localization and content
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn’t it? The economy, political climate, environment – all of these things impact buyer psychology. When you thoroughly understand the factors influencing...
Mar 13, 2025 | Localization and content, Tips and Hacks
Fact: how customers interpret marketing messages is heavily dependent on consumer buying behavior. True, personal preferences play a massive role in whether customers like your content or not, but consumer decisions likely fall into 5 main categories. There are 5...
Mar 6, 2025 | Localization and content, Tips and Hacks
Introduction: the Importance of Market Testing Entrepreneur defines market testing as follows: to test multiple marketing scenarios and select the most promising for expansion. In other words, market research involves putting a product or service in front of a target...
