Effective Customer Acquisition Strategies When Scaling Globally

May 8, 2025 | E-commerce, Localization and content, Tips and Hacks

When Growth Hits a Wall, It’s Time to Develop a Customer Acquisition Strategy When we think about successful customer acquisition strategies, we often shove those to the beginning of a business – the launch. That’s not wrong; new customer acquisition...

Shop GPT: OpenAI Adds Shopping Features to ChatGPT Search

May 1, 2025 | Amazon Seller Updates, E-commerce

1. Introduction: The Evolution of AI in eCommerce No doubt about it, the era of artificial intelligence is upon us. Amazon itself has invested in AI through its own chatbot, Rufus, and Olympus, which seeks to rival Bard and ChatGPT. Now, ChatGPT is rolling out its own...

D2C eCommerce vs. B2c e-Commerce: Which Is For You?

Apr 24, 2025 | E-commerce, Localization and content, Tips and Hacks

I. Introduction: The Rise of D2C eCommerce Market Research Future believes that D2C retail will make USD91.62bn by the end of 2025 – with projections reaching USD248.48bn by 2034. That’s a CAGR (compound annual growth rate) of 11.42%. Reasons for growth...

How Easter is Celebrated Around the World (and in the YLT Team)

Apr 16, 2025 | YLT team

How Does the YLT Team Celebrate Easter? What’s your personal Easter tradition? Holy Week is upon us, and we wanted to commemorate the holy days in our own way – by showing how different cultures mark the occasion. People throughout history and all over the...

The Power of a Brand Advocate for Global eCommerce Growth

Apr 11, 2025 | E-commerce, Localization and content, Tips and Hacks

1. Forget Ads — Use Brand Advocacy to Build Markets In the Nielsen global Trust in Advertising Study of 2021, 40,000 people across 56 countries were surveyed – and 88% of them said that they trusted recommendations from people they know above any other type of...