Jul 16, 2025 | Tips and Hacks
I. Understanding Video Commerce eMarketer published the results from the Interactive Advertising Bureau (IAB): 75% of customers find that video content aligns with their buying process. The video content, now known as video commerce, gives customers the chance to...
Apr 11, 2025 | E-commerce, Localization and content, Tips and Hacks
1. Forget Ads — Use Brand Advocacy to Build Markets In the Nielsen global Trust in Advertising Study of 2021, 40,000 people across 56 countries were surveyed – and 88% of them said that they trusted recommendations from people they know above any other type of...
Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Jan 5, 2024 | Amazon Seller Updates, E-commerce
A new year has arrived, begging the question – what are the latest eCommerce trends that will shape 2024, and how should an Amazon seller pivot their business processes in order to provide better customer experience and improve profitability? In our first blog...
Dec 29, 2023 | E-commerce, Localization and content, Tips and Hacks
How did Coca-Cola use localization in its brand marketing strategy for Christmas? Contrary to popular belief, Coca-Cola didn’t actually create Santa Claus, but it definitely had a hand in the jolly old guy we know and love in 2024. The image of Santa appeals to...
