Apr 11, 2025 | E-commerce, Localization and content, Tips and Hacks
1. Forget Ads — Use Brand Advocacy to Build Markets In the Nielsen global Trust in Advertising Study of 2021, 40,000 people across 56 countries were surveyed – and 88% of them said that they trusted recommendations from people they know above any other type of...
Nov 14, 2024 | E-commerce, Localization and content, Tips and Hacks
Here’s a great example of social proof: you see a large crowd gathered in front of a donut shop. Your curiosity is piqued, and you assume that the donuts taste good. So you line up to grab a donut for yourself. Here’s another type of social proof –...
Aug 22, 2024 | E-commerce, Localization and content, Tips and Hacks
What is a luxury brand? Consumers are quick to identify the big fashion houses like Chanel and Louis Vuitton, automobile brands like Porsche and Ferrari, accessories like Cartier, Rolex, and Tiffany & Co., or even wines from French luxury vineyards. But...
Apr 20, 2023 | E-commerce, Localization and content, Tips and Hacks
As the world becomes increasingly globalized, businesses are now able to reach out to consumers all over the world. However, even though the buying habits of Europeans and Americans may seem similar on the surface, there are actually some significant differences. What...
