Mar 21, 2025 | Localization and content
1. Introduction: Why Product Localization Is More Than Just Translation The world is changing, isn’t it? The economy, political climate, environment – all of these things impact buyer psychology. When you thoroughly understand the factors influencing...
Feb 21, 2025 | E-commerce, Localization and content
I. Introduction: Why Branding is the Foundation of Global Success for Your eCommerce Business Amazon has 21 marketplaces worldwide. 21 opportunities for an avid seller to meet new customers, introduce new products, and stand out from the competition. Since Amazon is...
Dec 28, 2024 | Amazon Seller Updates
Introduction: AI vs Human Intelligence in E-commerce AI vs Human Capabilities – with the rise of artificial intelligence systems, sellers are starting to rely heavily on artificial intelligence for listing optimization. Is this wise? There’s no doubt about...
Nov 1, 2024 | E-commerce, Localization and content, Tips and Hacks
Why is mobile optimization important for Amazon sellers? The Pew Research Center discovered that 76% of American adults under 50 buy things online with their smartphones – 92% of respondents were 30-49 years old. Sure, people still use their desktops or laptops...
